Wir Schwyzer

Wir Schwyzer is a non-profit foundation that supports cultural, social, and charitable projects in the Canton of Schwyz and Central Switzerland. For its corporate identity, we designed a visual language rooted in Swiss symbolism: a bold red color palette representing Switzerland and a playful apple icon, referencing the legend of Wilhelm Tell. Together with the logo and UX design, these elements create a strong yet approachable identity that reflects regional pride and community spirit.