Zurich Sofia is the new chapter of our shared journey — born from collaboration and shaped by the two cities we call home.

 

In Zurich, we are rooted in creativity and design, crafting identities, publications and digital experiences that inspire.

In Sofia, we embrace growth, strategy and analytics, developing marketing solutions and business plans that give brands clarity, direction and influence. Together, these two homes reflect our way of working: uniting imagination with insight, precision with progress.

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Ina Bucher is a Swiss designer with 15 years of experience in Design, Branding and visual storytelling. She began her career in leading advertising agencies, where she built strong expertise in concept development, corporate identity and creative direction. In 2020, she founded Kontrast Design, which has since evolved into Zurich Sofia — A studio with a broader vision and international outlook. 

 

Mirela Angelova studied International Business (B.Sc.) and Digital Marketing (M.Sc.) at the International Business School in Sofia, complemented by a B.Sc. in Ecology and Environmental Protection at Sofia University. She further expanded her expertise through executive education at Harvard University and the University of Cambridge, focusing on drug regulation, sustainability and strategy. Mirela first built her career in business and marketing before moving into the laboratory as a chemist in the medical field, later working internationally in regulatory and sustainability management. Today, she has returned to marketing, specializing in digital strategy, analytics and sustainable growth models. 

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And here we are, one agency working across borders with startups, established brands and cultural institutions who seek relevance, recognition and lasting impact.

 

At Zurich Sofia, we cut through the noise, amplify stories and shape brands that endure.

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