You’ve probably been pitched influencer campaigns that look good on a deck but fail in real life.
 

• The influencer looks misaligned with your brand.

• Engagement is inflated or bought.

• The post goes live, then dies in 24 hours.

• No one can tell you what sales came from it.
   

That’s why most companies feel influencer marketing is a gamble.

But it doesn’t have to be. With the right structure, partnerships become a sales channel you can measure — one that builds trust, produces content you can reuse, and drives revenue you can track.